![]() We talked about the new UEFA club competition formats. This week, our star guest is Charlie Marshall, CEO of European Club Association. Two weeks ago, we launched The Product, a deep dive in to competition formats and their relationship with commercial value, in collaboration with TwentyFirst Group. That’s the bit that breaks people out of their ‘they’re all at it, why bother’ apathy. The 9/11 references will be what does for Monahan imho. Much like western consumers with rising interest rates. Their ‘trojan horse’ strategy has succeeded to the point where they are so powerfully embedded that the governing bodies “have to live with the consequences of the things they can no longer afford to live without”. Middle East wealth has incrementally built control of soccer leagues – EPL and UEFA and FIFA – through purchase of the most powerful clubs and players (Manchester City, Newcastle United, Paris St Germain) via a fiction of arms length separation from their government owners. Would it be a shock if PIF becomes an investor in Rory and Tiger’s TMRW thing, which was launched in the white hot moments after the LIV launch, and was heralded as the anti-LIV? ![]() Note McIlroy’s separation of PIF and LIV in his ‘I hate LIV’ press conference line. This is a really good piece on the PGA Tour’s tax exempt status and the assumption of a higher moral purpose that goes with it.
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